Fireball Whisky

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Role: Technical design & fabrication
Project: Fireball Whisky brand activation
Client: Positive Experience LTD
Date: 2019

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A smooth whisky with a fiery kick, Fireball has already blazed a trail across the bars and clubs of North America. 2019 was time for it to spark havoc on the European scene.

As part of a season of launch events, we were asked to produce a fully functional flight case bar that could be used for all Firebrand brand activations, starting with Snow Bombing Festival high up in the Austrian Alps.

The all-singing-all-dancing flight cases we produced were inspired by the companies rock’n’roll branding and included:

• Canvas roof cover
• Neon flex sign
• Laser cut backlit logo
• LED Stage lighting
• Ice box and bottle tray
• Till draw
• Stock storage
• Fridge
• Power inlet

We didn’t stop there either. When being transported, they contain all their own lighting, roof poles and canvas, and fully pack down into themselves, with no extra boxes or crates required. Quite simply, if Mary Poppins’ bag was a flight case, this is what it would look like.

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Photo Credit : Fredi Brinkworth